10 most valuable global brands revealed
Find out which brands are the most influential and powerful in the world - and where British names feature.
Thursday 4 October 2018 07:15, UK
The world's 100 most valuable brands have been revealed.
They are calculated using three factors: the role the brand plays in influencing buying decisions, their strength compared with the competition, and financial performance.
The top of - produced by consultancy Interbrand - is dominated by US tech companies. Apple and Google have held on to the top spots for a sixth year in a row.
The top growing brands are Amazon, Netflix and Gucci.
Four British names appear way down the list: Jaguar Land Rover (78), Mini (90) and Burberry (94), Johnnie Walker (97)...