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Analysis

Brazil has found its Donald Trump in Jair Bolsanaro

Attacks on the media will not be the only similarities between the administrations in Washington and Brasilia.

Jair Bolsanaro and Donald Trump used similarly divisive rhetoric to win their respective presidential elections
Image: Jair Bolsanaro and Donald Trump used similarly divisive rhetoric to win their respective presidential elections
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Jair Bolsanaro lifted chapter and verse from the Donald Trump playbook to win the presidency of Brazil and 210 million Brazilians are about to find out what that means for them.

The former army officer, who campaigned as a political outsider despite almost three decades serving in congress, of crime, corruption and economic strife.

Now he has to make good on those promises as the world watches whether the angry, uncompromising, far-right rhetoric of the campaign trail is turned into reality.

The indications are that the worst fears of some will be realised.

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'Brazilian Donald Trump': Who is Jair Bolsonaro?

Mr Bolsonaro has signalled a retreat from policies of environmental sustainability, hugely significant in a country home to most of the Amazon rainforest.

He has promised to increase the rights of Brazilians to own weapons, with who knows what consequences for a country with an already staggering murder rate.

He has also indicated he will support moves to remove discussion of gender and social equality from the country's schools - and he has moved his country right into lock step with that populist leader to the north.

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'Trump of the Tropics' - Controversial quotes by Brazil's new president Jair Bolsonaro
'Trump of the Tropics' - Controversial quotes by Brazil's new president Jair Bolsonaro

Jair Bolsonaro has spoken in support of torture and said he would rather his son die than be homosexual

For example, just before his inauguration, Mr Bolsonaro told the Israeli Prime Minister Benjamin Netanyahu that he would follow Mr Trump's lead and move his country's embassy to Jerusalem.

It is as controversial as it is provocative.

Attacks on the media and blocking and banning journalists will not be the only similarities between the administrations in Washington and Brasilia.

The president saluted his supporters on his way to his inauguration
Image: The president saluted his supporters on his way to his inauguration

In his inaugural address, Mr Bolsonaro told the Brazilian people that they had been "liberated from socialism and political correctness" and that "we have a great nation to rebuild".

A promise to Make Brazil Great Again, you might think.

He and Mr Trump exchanged warm words, where else but on Twitter, with Mr Bolsonaro vowing "together, under God's protection, we shall bring prosperity and progress to our people".

Americans have had two years to assess whether Mr Trump has delivered on his promises and whether they like the reality of the 'strongman' posturing. Now Brazilians get their chance with Mr Bolsonaro.

They looked past his history of outrageous remarks, giving ammunition to those who accuse him of being sexist, racist, homophobic and anti-democratic.

Some could pay heavy price for that gamble.