AG百家乐在线官网

Podcast

Can Taylor Swift really add 拢1bn to the economy?

Friday 16 August 2024 16:12, UK

Spreaker This content is provided by Spreaker, which may be using cookies and other technologies. To show you this content, we need your permission to use cookies. You can use the buttons below to amend your preferences to enable Spreaker cookies or to allow those cookies just once. You can change your settings at any time via the Privacy Options. Unfortunately we have been unable to verify if you have consented to Spreaker cookies. To view this content you can use the button below to allow Spreaker cookies for this session only.
Enable Cookies Allow Cookies Once
Why you can trust Sky News

Taylor Swift is so influential that a new economic term has been coined to refer to her impact: "Swiftonomics".

From concerts and tours to merchandise and deals, the power of Swift's brand not only earns her money but boosts economies by millions.

A Barclays report in May suggested Swift's Eras Tour will boost UK spending by almost £1bn this year, with London hosting more shows than any other city in the world.

On this episode, Niall Paterson is joined by our entertainment reporter Gemma Peplow to learn more about the appeal of Swift and her place in the music industry.

Niall is also joined by Maria Psyllou, assistant professor in economics at the University of Birmingham, to analyse "Swiftonomics" and its impact.

馃憠 馃憟

Producer: Rosie Gillott
Editor: Paul Stanworth

Electoral Dysfunction Live
Electoral Dysfunction Live

For more information on dates and tickets for the live shows

Related Topics