AG百家乐在线官网

Meghan showed us today how she wants to do things in her new royal life.聽

A polished video, narrated by the Duchess of Sussex herself, took us inside a community kitchen run in the shadow of Grenfell Tower.

The video was launching a new cookbook to raise money to keep the kitchen open seven days a week for the next couple of years.

It is a resource the local community needs, a place that has touched Meghan so much it has become her first major solo project since she married into the royal family.

After numerous visits Meghan, a self-confessed foodie, was the one who decided a cookbook was the best way for them to raise the money they need.

It is the clearest message yet of the kind of work that she wants to support; empowering women, supporting diverse communities and providing a voice for those in need.

With her sleeves rolled up, and helping out with the cooking, we are left in no doubt that she wants to be a hands-on royal.

This was a significant moment for those of us who follow the royals on a daily basis, for a while we have wanted to know what Meghan's charitable focus is going to be.

But this was delivered to the media in a way I was not expecting - a pre-prepared video filmed privately by the palace.

A big announcement like this would usually come with a public appearance and a media event in front of the cameras, maybe a promotional video, but also a chance to see for ourselves what the project is all about.

Seeing is believing continues to be an important mantra for the royal family.

Interviews were arranged inside the palace, with a representative from the Royal Foundation and women from the community kitchen.

Sensitivity is important around Grenfell but again this felt like a level of control we would not have seen in the past.

I know to some this will sound like journalist navel-gazing, who cares if the royals are happy to film their own social media content?

Most people just want to see the nice pictures and watch the videos, don't they?

But it is a trend, not just from the royals but with a growing number of high profile individuals, happy to stick with social media to promote their brand, and avoid the questions you would face from traditional media.

Former editor of The Sun, Dominic Mohan, now runs his own PR agency and said it can be difficult to convince clients to engage with journalists.

Talking about the pitfalls of social media content he said: "The material can look very sanitised and it does not really undergo the same journalistic rigour or questioning."

"So, I think that there should be a hybrid approach, the palace needs to balance it out with traditional media and social media.

"However they have had their fingers burned quite badly. The palace, with their handling of Meghan's father, for instance, so maybe this is a bit of a fight back from that."

I have been lucky enough to follow the royals around the world; their convening power and ability to effect change is extraordinary.

Certainly the younger royals rate highly on the popularity charts and Meghan is now an important part of that new generation.

But in my job you also soon realise not everyone is a fan of the monarchy, and that is why they need to reach out to the doubters, not just their dedicated social media followers, to make sure that they continue to stay relevant.