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Pakistan floods: 拢13.5m raised for disaster relief efforts

Leading at the forefront is the UK's British Muslim community - who have been hard at work to help provide emergency aid to Pakistan's displaced peoples.

Destroyed street lined with hotels
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The Disasters Emergency Committee (DEC) - a consortium of 15 leading aid charities - have raised 拢13.5m for Pakistan's relief efforts.

Chief executive Saleh Saeed told Sky News that the funds were raised in just over two days - and all thanks to the "hard efforts" demonstrated from his teams.

The Disaster Emergency Committee (DEC) - a consortium of 15 leading aid charities - have raised 拢13.5 million for Pakistan's relief efforts.

The DEC have 11 organisations working on the ground, with the help of Pakistan's government and the United Nations.

Behind the scenes, a lot of hard work, creative endeavours and relentless bucket-shaking has helped bolster fundraising efforts.

Leading at the forefront is the UK's British Muslim community - who have been hard at work to help provide emergency aid to Pakistan's displaced peoples.

Islamic Relief is one of the main charities supported by the DEC - fundraisers can be spotted in every other mosque.

In Finsbury Park mosque alone, up to £6,000 was raised in less than an hour. Despite the cost of living crisis, people are digging deep.

More on Pakistan

imam Jamal Abdinasir,
Image: Imam Jamal Abdinasir

The imam, Jamal Abdinasir, suggested empathy - as well as charity - should be the impetus for every Muslim.

He said: "Allah tests different people in different ways. Tomorrow it could be us going through a flood, famine, drought, hunger… any difficulty.

"We don't want that to be us. And should that be us, we are going to find rest in the fact that there are our brothers and sisters across the globe who are going to help."

Road washed away by flooding
Image: Road washed away by flooding in Pakistan

Read more: Men trek 20 miles from cut-off town to get food for their stranded families

Pakistan was already struggling - and then the floods hit.

The destructive monsoon rain has left more than a third of the country submerged in water, and more than 1,200 people have died.

Pakistanis have lost their lives, land and livelihoods.

The floods have left a devastating impact - and the South Asian country is grappling with the aftermath of this disaster.

The Disaster Emergency Committee (DEC) - a consortium of 15 leading aid charities - have raised 拢13.5 million for Pakistan's relief efforts.

It's too soon to talk about rebuilding.

There is more rain on the horizon - and people have already lost everything.

But fundraisers are hoping to help make the lives of those affected a little bit easier - in the interim - where they can.

Azizur Rahman, one of the Islamic Relief fundraisers, told Sky News: "Our collection is going to help provide emergency aid to those that are vulnerable now. From food packs to emergency hygiene kits, and putting people in shelter.

"A lot of people have lost their homes, so we are setting up temporary accommodation for people, to give them a safe space to stay."

The outpouring of generosity from this community is unsurprising.

In 2013, Britain's Muslims were among the most generous givers, topping a poll of religious groups that donate to charitable causes.

Fundraising efforts in Peterborough

Aisha Zahid
Aisha Zahid

News correspondent

At Children of Adam, a charity based in Peterborough, fundraising efforts for the flooding in Pakistan are personal.

Volunteers have spent years completing charity work, installing deep water hand pumps, in parts of Pakistan's Balochistan province that are now flooded.

Shujah Saklain, chairman of Children of Adam, told Sky News: "The areas that are flooded are close to home, we've been there, we've worked on the ground there, we know a lot of the people and families there as well and that's why it's important for us to help."

They've had teams on the ground in Pakistan since June to support communities when rainfall began.

To help provide aid, including medicine, food and tents for those displaced, they're holding various events.

Within a week, they've hosted a radio appeal, bake sale and bike ride, totalling over 拢30,000.

They won't be stopping anytime soon, with more events planned for the next few weeks.

Mr Saklain added: "Just this week alone we've raised over 拢30,000, and people are still donating. This money is not life-changing, but it's literally life-saving. At the moment, it's a race to get to Pakistan-affected areas.

"But, in all honesty, this is going to be a marathon, going to be long, gruelling and going to be there for quite some time."

Local radio station, Salaam, also plan to host a radio flood appeal next week. Their goal is to raise 拢10,000.

Director, Amir Suleman, told Sky News: "Peterborough is a very generous community, it doesn't matter what we're raising funds for, people always dig deep, so we're expecting the same sort of response. Despite times being tough with cost of living, people always seem to find the money from somewhere."

Young children - spending their pocket money - are among the givers.

In a rather simple, but poignant comment, Selina Khaider, who can't be more than ten years old, stressed the importance of compassion.

"Some of them don't have food. They are suffering.

"We should help them. It would be very kind to."