Royal Shakespeare Company teams up with TikTok to offer younger audiences 拢10 tickets to see a play
The scheme is open to anyone aged between 14 and 25 and offers "unique creative and educational experiences" for young people and students across the country, especially those living in "communities facing structural disadvantage".
Tuesday 8 February 2022 18:04, UK
One is famous for its soliloquies, tragedy and love; the other for dancing teenagers, but in an unlikely-sounding alliance, the Royal Shakespeare Company (RSC) is teaming up with TikTok to reach the next generation of theatre audiences.
Under the TikTok Tickets initiative, anyone aged between 14 and 25 can see an RSC show in the Stratford-upon-Avon theatre or in London from June for just £10.
The RSC said the scheme will deliver "unique creative and educational experiences" for young people and students across the country, with a particular focus on those living in "communities facing structural disadvantage".
Full-time students are also included, while state schools can also book group visits in Stratford-upon-Avon, the Bard's home town.
Subsidised travel, information and support are also being offered as the RSC tries to get more, and more diverse, young people into theatres.
Subscribe to the Backstage podcast on , , ,
Erica Whyman, the RSC's acting artistic director, said: "We're thrilled that we are able to share their commitment to offering a platform for everyone's creativity.
"It is an effective stage and a stage that excites us and it enables us, in particular, to reach young audiences and young participants, young performers and young writers by working together with TikTok."
Content will be created for the video-sharing platform which is aimed at helping young people to see connections between the plays and their own lives and experiences, according to the RSC.
The theatre company will also provide TikTok takeovers, behind-the-scenes access and special events on the platform.
Rich Waterworth, TikTok's general manager for the UK & EU, said: "Creativity and the arts have always been at the heart of our community on TikTok.
"Every day, we are the stage to theatre renditions, comedy performances or modern-day plays, performed and imagined by creators from every part of the UK.
"By partnering with the Royal Shakespeare Company to provide greater access to the work they do, we hope to inspire more young people to enjoy, experience and participate in theatre and the arts in all its forms."