Was Jeremy Corbyn's conference speech enough to woo non-Labour voters?
Labour's leader is winning praise for his confident speech, but there was little detail on reaching out to former supporters.
Wednesday 27 September 2017 17:14, UK
It's by far the most confident and in command we've seen Jeremy Corbyn, but did the Labour leader deliver the speech which could sweep his party to power?聽
THE NEW POLICY: HOUSING
"A horrifying fire in which dozens perished in an entirely avoidable human disaster. One which is an indictment... of decades of failed housing policies and privatisation and yawning inequality in one of the wealthiest boroughs and cities in the world."
All leaders' speeches have a policy announcement, and this one was for renters.
The Labour leader vowed he would introduce rent controls for UK cities, to help private renters with costs and allow compulsory purchase of unused land from developers.
He also announced a big review of social housing after the Grenfell Tower fire, with "radical" proposals to be announced at next year's party conference.
Housing has been under the spotlight since the General Election and is the issue the Tories are expected to focus on too.
Mr Corbyn's rent controls plan - with no details released so far, it will be unveiled in the next year - will attract criticism, but will be welcomed and consolidate Labour's support with younger voters.
It's an idea the Conservatives should be wary of dismissing out of hand.
But it's striking that Mr Corbyn's main policy pitch was to voters (young, renting) he already holds.
BREXIT
"This rag-tag Cabinet spends more time negotiating with each other than they do with the EU. A cliff-edge Brexit is at risk of becoming a reality... I have a simple message to the Cabinet: for Britain's sake, pull yourself together or make way."
A sizeable section in Mr Corbyn's speech was devoted to the biggest issue facing Britain, after Labour were accused of trying to muzzle debate on it during their conference and paper over the party's own divisions on the single market.
This speech did not shy away from it - as the Labour leader often has at Prime Minister's Questions, for example.
That's because Mr Corbyn had an open goal to accuse the Government of tearing itself apart and having achieved little in the 15 months since the EU referendum result.
It was a smart pitch to attack the Government's handling of leaving the EU rather than Brexit itself, and urge the Cabinet to pull itself together.
However, his line that Labour would "guarantee unimpeded access to the single market" could come back to haunt him, and it will have had some Labour MPs squirming at the prospect of being asked to repeat it.
LESSONS FROM THE ELECTION
"Our election campaign gave people strength. It brought millions on to the electoral register and inspired millions to go to vote for the first time... We wiped out the Tory majority, winning support in every social and age group and gaining seats in every region and nation of the country."
Mr Corbyn's demeanour has been transformed compared with when he became leader two years ago, following an election campaign which, as he correctly pointed out, confounded the experts and sceptics.
He conceded that while Labour had destroyed Theresa May's majority they had not won, but that the party's campaign machine are primed for action.
The Labour leader has spent his summer campaigning in marginal seats and Tories are rightly worried another election would be difficult for them to win.
But for a party which finished 55 seats behind the Conservatives and only four seats ahead of Gordon Brown's total in 2010, there was nothing said about how Labour would reach out to older voters and their working class heartlands where many of their former voters backed the Tories.
Despite his rhetoric about uniting the generations, it was the failure of the older generation to back Labour - despite the Tories' damaging "dementia tax" social care policy - which remains a major stumbling block to a Labour victory and the speech contained no specific appeal to them.
THE NEW MAINSTREAM
"We have left our own divisions behind. But we must make our unity practical. We know we are campaign ready."
At last year's conference in Liverpool, Mr Corbyn had just won a bruising leadership contest triggered by a no confidence vote in him by his MPs.
This year, the picture is transformed, with the Labour leader the master of his party and able to dictate the agenda, as well as push through reforms to give party members more power over policy.
Radical policies such as the abolition of tuition fees and bringing utilities and PFI contracts back into public ownership are now the undisputed direction of the party, with talk of making concessions to the centre ground out of the window.
Mr Corbyn says his left-wing agenda is now mainstream, and it has certainly brought pressure to bear on the Government over issues such as public sector pay.
But if there is no election soon, the pressure will mount to set out the costs of those policies, and prevent an exodus of investors already spooked by Brexit.
THE VERDICT
Members and Mr Corbyn's supporters in the party can be happy with a strong performance from their leader - he had to follow up his election gains with a confident pitch which built on his themes of anti-austerity and tackling inequality.
But in an unusually long speech at an hour and 15 minutes, there was nothing on how he would reach out to those who didn't vote Labour.
And on Brexit, he successfully attacked the Government's "bungling" and offered only the vaguest outlines of an alternative Labour vision beyond the immediate transition period.