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Matcha: What is the viral drink and why is it more expensive than the average tea?

If you've been in a coffee shop or scrolled through the drink side of social media recently, then you're more than likely to know about matcha - but why has it become a trending tea, and why is it more expensive than the average hot drink?

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Matcha: What is it and why is the viral drink more expensive than the average brew?
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